Marketing teams are creating more video than ever — and they're drowning in it.

Product demos, social ads, email campaigns, onboarding videos, event recaps. The demand is relentless, the timelines are tight, and traditional tools were never built for this pace. Adobe Premiere takes hours. Hiring a video editor costs thousands. Outsourcing to an agency adds weeks.

There's a better way. We built Clippy for it.

Eighteen months ago, our marketing director walked into my office with a spreadsheet.

It was our monthly video production spend: agency retainers, freelance editors, stock footage licences, motion graphics contractors. The total was $8,200. For a startup our size, that was painful. But what stung more was the output — four videos a month, each taking two to three weeks from brief to publish.

Four videos. Three weeks each. $8,000.

You have a story. Maybe it's a product launch, a lesson your students need to remember, a reel that should feel unmistakably yours.

What you probably don't have is an afternoon to disappear into exports, font hunts, and "why does this caption look wrong on Instagram?"

That gap — between I know what I want to say and I have a polished video that says it — is exactly why we built Clippy.

For brand marketing teams, producing video content has always meant juggling multiple tools, waiting on renders, and coordinating across specialists. We built Clippy to change that.

Clippy is an AI-powered video editor that runs entirely in your browser. No downloads, no rendering queues on your machine, no switching between apps.

The AI Video Agent is the fastest way to create a video in Clippy. Type what you want, and the Agent handles the rest — scripting, media selection, voiceover, captions, and transitions.