Product demos, social ads, email campaigns, onboarding videos, event recaps. The demand is relentless, the timelines are tight, and traditional tools were never built for this pace. Adobe Premiere takes hours. Hiring a video editor costs thousands. Outsourcing to an agency adds weeks.

There's a better way. We built Clippy for it.

What Is Clippy?​

Clippy is a cloud-based, AI-powered video creation studio that runs entirely in your browser. No downloads. No plugins. No six-figure software licenses.

It gives marketing teams — from solo operators to agencies managing dozens of clients — everything they need to produce professional-quality video content, fast.

Timeline editing, multi-track audio, AI auto-captions, transitions, effects, royalty-free stock assets, templates, and AI scene generation — all in one place, accessible from any device, anywhere in the world.

→ New to Clippy? Start with Your First Project to get a video out in minutes.

Built for the Speed Marketing Demands​

Here's the problem with most video tools: they were designed for filmmakers, not marketers.

They assume you have time. You don't.

Clippy is built around your workflow. You start from a template — we have over 10,000 for every format imaginable, from TikTok Reels to LinkedIn ads to product demos — and go from brief to finished video in minutes, not hours.

Key capabilities that matter to marketing teams​

AI Auto-Captions — Upload a video and get accurate subtitles in seconds. Every platform penalises video without captions. We make it effortless. See how captions work →

AI Scene Creator — Describe the video you want and Clippy generates complete scenes from your text prompt. Ideal for concept videos, social content, and anything where you need visuals fast. Learn about the AI Video Agent →

Stock Library — Millions of royalty-free videos, photos, and music tracks from Pexels and Unsplash, built directly into the editor. No switching tabs. No licensing headaches.

Cloud Rendering — Export in up to 4K without taxing your machine. Render in the background while you keep working. How to export →

Team Collaboration — Share projects with your team, get feedback, and manage assets in a shared workspace. No more emailing massive video files.

Scale Without Hiring​

The math on video production doesn't work for most marketing budgets.

A skilled video editor costs $60–120K/year. A freelancer runs $75–200/hour. An agency charges five figures for a campaign. These models made sense when you needed one or two videos a month. They fall apart when your content calendar demands twenty.

Clippy changes the equation. Your existing team — writers, designers, social media managers — can produce polished video without a production background. The tools are intuitive enough that you barely need a tutorial, but powerful enough to handle everything from simple social cuts to multi-track brand films.

Teams using Clippy typically report cutting video production time by 70–80% and producing 3–5x more content with the same headcount.

For Agencies: A Platform Built to Scale​

If you're managing video content across multiple clients, Clippy was designed with you in mind.

Our workspace model lets you keep client assets, projects, and brand kits neatly separated. Brand kit support means you can lock in each client's colours, fonts, and logos — so anyone on your team produces on-brand content every time, without a style guide review. Set up a Brand Kit →

And because everything lives in the cloud, your team can work across time zones without the chaos of shared drives and version-control nightmares.

What's Coming​

Clippy is already used by content creators, marketing teams, agencies, educators, and small businesses across 150+ countries. But we're just getting started.

On the roadmap: deeper AI automation for batch video generation (produce hundreds of personalised videos from a single template and a data file), expanded avatar and AI presenter tools, and direct publishing to social platforms.

Get Started Free​

There's no better way to understand what Clippy can do than to try it.

Create your account in under 30 seconds — no credit card required. Import your footage, pick a template, and publish your first video today.

Start Creating Free →

Have questions? Reach out at hello@clippy.io or explore the Documentation.

It was our monthly video production spend: agency retainers, freelance editors, stock footage licences, motion graphics contractors. The total was $8,200. For a startup our size, that was painful. But what stung more was the output — four videos a month, each taking two to three weeks from brief to publish.

Four videos. Three weeks each. $8,000.

We were moving slower than our competitors, spending more than we could afford, and still couldn't keep up with the content demands of our social channels, email campaigns, and sales team.

We looked at the existing tools. Premiere Pro is industry-standard but has a steep learning curve — most of our team couldn't use it productively without weeks of training. CapCut is good for quick cuts but limited for anything polished. The browser-based editors we tried were either too basic or too slow.

So we built what we needed.

The Core Insight​

The fundamental problem with video production isn't talent — it's friction.

Every step in the traditional workflow adds delay. Brief → agency → first cut → rounds of feedback → revision → final export → upload. Each handoff is a place where time gets lost, context gets garbled, and costs accumulate.

We wanted a tool that collapsed that workflow. One where a marketer who has never touched video editing software could take a brief, pick a template, drop in footage, add captions, and publish — without ever leaving their browser.

That's Clippy. See how it works →

What "AI-Powered" Actually Means in Practice​

The industry is drowning in tools that claim to be "AI-powered" but use AI as a garnish, not a feature. We took a different approach: AI in Clippy is functional, not decorative.

Auto-Captions generate accurate subtitles from any uploaded video in seconds. This alone saves our team hours every week — captions are now a default, not an afterthought. Engagement on captioned video is 40% higher. We were leaving that on the table every time we skipped them because it was too time-consuming. How captions work in Clippy →

AI Scene Creator lets you describe the video you want and generates complete scenes from a text prompt. This sounds like magic, but the practical use case is straightforward: when you need a concept video for a product that doesn't have footage yet, or a social ad that needs a visual treatment in two hours, you don't have time to brief a motion designer. You type, Clippy builds. Using the AI Video Agent →

Smart Templates aren't just visual layouts — they're built around how marketing teams actually work. Format by format, platform by platform, with brand kit integration so your colours, fonts, and logo are locked in from the start. Setting up your Brand Kit →

What Changed for Our Team​

Within 60 days of switching our marketing team to Clippy:

• We went from 4 videos/month to 17
• Average production time dropped from 2.5 weeks to under 4 hours
• We cut our external video spend by 85%
• Three team members who had never edited video before were producing content independently

The quality didn't suffer. If anything, the consistency improved — because everyone was working from the same templates, with the same brand assets, in the same tool.

Who Clippy Is For​

I want to be direct about this, because the video tool market is full of products that claim to be everything to everyone.

Clippy is built for marketing teams and agencies who need to produce professional video content at volume, without building out a production department.

That means:

• In-house marketing teams at growth-stage companies who need more content than their budget allows
• Digital agencies managing video campaigns across multiple clients
• Social media teams who need to publish daily and can't wait weeks for a finished video
• Sales and demand-gen teams who want personalised video assets but can't justify a full video budget

If you're a professional filmmaker making feature-length content, Clippy isn't for you. But if you're a marketing manager trying to hit your Q3 content targets, it might be the most important tool you add this year.

The full feature overview and guides cover the editor in detail if you want to dig deeper before signing up.

The Bigger Picture​

We're at an inflection point in content marketing. Video is no longer a premium add-on — it's the baseline. Every brand, at every scale, is expected to produce video. LinkedIn, email, social, your website, your sales decks — all of it.

The teams that win in this environment aren't the ones with the biggest production budgets. They're the ones who figured out how to move fast, stay on-brand, and iterate constantly.

That's the capability Clippy is built to give you.

Try It​

We offer a free plan — no credit card, no time limit, no gotchas. Import your footage, pick a template, publish a video. See what your team can do in an afternoon.

clippy.io

If you want to talk through how Clippy fits your team's workflow, reach us at hello@clippy.io.

Clippy is used by creators, marketers, agencies, and businesses across 150+ countries. AI video editing, auto-captions, scene generation, stock assets, and cloud rendering — all in your browser.

You have a story. Maybe it's a product launch, a lesson your students need to remember, a reel that should feel unmistakably yours.

What you probably don't have is an afternoon to disappear into exports, font hunts, and "why does this caption look wrong on Instagram?"

That gap — between I know what I want to say and I have a polished video that says it — is exactly why we built Clippy.

Hi. We're Clippy.​

Clippy is an AI-powered video editor that runs in your browser. Create professional videos in minutes — no downloads, no complex software.

A single place to generate, edit, brand, and export — from a text idea to a finished timeline you'd actually post.

We're live at clippy.io. Open the editor at app.clippy.io. If you've ever wished your creative tools could think as fast as you do — you're in the right place.

Your dashboard, your projects​

Everything starts here: your projects, exports, and a clear path to create something new.

No install wizard. No "which version of the app do you have?" Sign in and start.

The problem we kept seeing​

Most people don't fail at video because they lack taste. They fail because the workflow is fragmented:

• Write the script in one app
• Find stock footage in another
• Record voiceover somewhere else
• Fight the timeline in a fourth tool
• Export, re-export, fix the aspect ratio, post, hope for the best

Brands have it worse. Every clip is a little off-palette. Every caption uses the wrong font. Every video feels fine — but not theirs.

We wanted one calm surface where creativity compounds instead of resets.

What you can do with Clippy​

1. Generate videos from text — the AI Video Agent​

Describe what you want. The AI Video Agent builds it: scenes, voiceover, captions, and media — arranged on your timeline, ready for you to refine.

Try something specific: "30 second promo for our new product launch, professional tone, blue and white theme." Choose a style — professional, cinematic, playful, modern — and let the Agent work while you watch progress in real time.

When it's done, everything is editable. Reorder scenes. Swap media. Regenerate a single scene. You're never locked in.

2. Edit with a full canvas and timeline​

Clippy isn't a one-shot generator that dumps an MP4 and waves goodbye. It's a real video editor:

• Canvas — see every clip, image, text layer, and shape exactly as it will export
• Timeline — trim, layer, snap, and zoom to frame-level detail
• Media library — uploads, stock search, and AI tools in one panel

AI gets you most of the way there. The editor is where you make it yours.

3. AI tools, built in​

Voiceover, auto captions, background removal, stock media, and more — without leaving the project.

4. Brand Kit — stay on-brand automatically​

Save your colors, fonts, and logo once. Use them in every project.

When you add text or captions, apply Brand Styles in one click. Your palette shows up first in every color picker. Your logo is always one insert away.

Clippy also supports rich brand identities for AI-generated video — so a luxury skincare line and a neighborhood café don't end up looking like the same template:

Lumiéra Skincare — editorial, luminous, considered:

CoffeeCo — warm, approachable:

Same platform. Different souls.

5. Export in the cloud​

When you're happy, export to MP4 in 720p, 1080p, or 4K. Rendering happens in the cloud — close your browser, come back later. Your finished video will be waiting in your dashboard.

Quick start (60 seconds)​

1. Go to clippy.io and sign in
2. Create a new project
3. Use the AI Video Agent to turn your idea into a video — or upload your own media
4. Arrange, trim, and style on the timeline
5. Export your finished video

That's it. Browse the Clippy docs for deeper guides on captions, audio, animations, and more.

Who Clippy is for​

• Founders & marketers shipping launch videos and social content on a schedule
• Educators & course creators who need clarity more than cinematic fog
• Social managers publishing across formats without rebuilding from scratch
• Small teams who want one toolkit instead of a Frankenstein stack
• Anyone who's ever thought, "I'll hire an editor later" — and later never came

What we believe​

Creativity should feel light.
The best tools disappear while you work.

Brand is a system, not a sticker.
Logos and colors belong in the pipeline, not pasted on at export.

AI should assist, not replace, your judgment.
You approve the plan. You cut the scene. You own the final frame.

A note from the builder​

I'm Irfan, founder of Clippy. I spent years in software engineering watching brilliant people stall at the production step — not the idea step.

We didn't set out to build "another AI video toy." We set out to build the creative platform we wished existed: rigorous under the hood, gentle on the surface, honest about what AI is good at and what humans are good at.

Clippy is that bet — still growing, still learning. If you try it, we'd genuinely love your feedback.

Come say hello​

• Website: clippy.io
• Editor: app.clippy.io
• Documentation: docs.clippy.io

Start with a brief. Bring your brand kit if you have one. Make something you'd actually post.

We'll be here — timeline open, captions ready.

Clippy is an AI-powered video editor that runs entirely in your browser. No downloads, no rendering queues on your machine, no switching between apps.

What makes Clippy different​

AI Video Agent — describe what you want and the AI builds scenes, adds media, generates voiceover, and creates captions. Everything lands on your timeline ready to refine.

Professional timeline — a full multi-track editor with drag-and-drop, trimming, layering, 80+ animation effects, and GL transitions between scenes.

Cloud rendering — when your video is ready, export in 720p, 1080p, or 4K. Rendering happens in the cloud so your computer stays free. Close the tab and come back later.

Brand Kit — save your brand colors, fonts, and logo once. Every video stays on-brand with one click.

Get started​

Go to clippy.io, create a project, and try the AI Video Agent. Your first video takes minutes, not days.

How it works​

1. Open the AI Video Agent from the editor toolbar
2. Describe your video — for example: "30 second product launch video, professional tone, blue theme"
3. Choose a style and click Generate

The Agent shows progress as it works. When it finishes, everything is on your timeline.

What gets created​

Everything is editable​

The AI builds a first draft — you have full control afterward. Reorder scenes, swap media, edit text, change the voiceover script and regenerate. The timeline stays yours to tweak however you want.

Tips for better results​

• Be specific in your description. Include tone, length, and visual style
• Mention your brand colors or theme if you have one
• Use the Agent for a first draft, then polish manually for a custom touch

Try it at clippy.io — no credit card, no download.